Workshops

Value Proposition Design Workshops

With access to healthcare decision-makers becoming more restricted and promotional channels becoming increasingly saturated, it’s more important than ever to deliver precisely crafted messaging that resonates with your target customers.

When you book a one-day workshop with us, we will help you discover, define and defend the real value behind your MedTech innovation. We can deliver this interactive event virtually, at your location (UK only) or at our modern science park facility conveniently located in the West Midlands, UK.

How our workshops work

We create and lead expertly moderated, dynamic workshops to articulate the true value represented by your organisation, product or service. Together, we’ll address all the stakeholders in the purchasing decision and craft tailored messaging for each. We’ll also identify and integrate the data that supports your value proposition.

Your team will take away new skills, useful resources and a custom consensus document to guide future positioning, messaging and branding.

Every workshop includes:

An online client discovery session

Workshop materials preparation

Workshop co-ordination and scheduling

5-hour workshop (working hours)

Workshop hosting (in-person or virtual)

Expert workshop moderation

Workshop report & takeaway resources