01 · Market opportunity
We need to understand the opportunity
The technology is promising, but the priority customers, market potential or competitive position are still unclear.
Start with the challenge
01 · Market opportunity
The technology is promising, but the priority customers, market potential or competitive position are still unclear.
02 · Launch readiness
Launch is approaching, but pricing, evidence, channels and commercial responsibilities still need to be resolved.
03 · Partners & investors
The next stage depends on reaching the right organisations with a convincing proposition.
04 · Leadership & delivery
Your team needs additional experience, time or leadership to deliver important commercial work.
How I help
From choosing your first market to building your route to customers, I help you make the decisions and deliver the work.
Market research, customer interviews and competitor analysis to assess demand, identify priority segments and test your business assumptions.
A market assessment with priority customers and recommended next steps.
A go-to-market plan covering positioning, pricing, evidence needs and channels, aligned with regulatory requirements and reimbursement considerations.
A launch roadmap with priorities, responsibilities and milestones.
Distributor and strategic partner searches, clinical expert engagement and investor outreach, from prospect research and propositions to discussions and follow-up.
A targeted shortlist, an outreach plan and support for engagement.
I bring the commercial priorities together and work with regulatory, reimbursement and other specialists where their input is needed.
Meet Rick Leach, FCIM
I bring more than 35 years in medical device sales, marketing and business development, across the US and Europe.
My background spans orthopaedics, orthobiologics, biomaterials and regenerative medicine. You work directly with me, with support shaped around your product, priorities and team.
Previous commercial roles include
Selected clients
“Rick's strategic guidance and industry connections were invaluable to Fibioseq. He helped sharpen our business strategy and opened doors to key opportunities.”
“Rick has deep, insightful knowledge of the medical device marketplace, the regulatory framework for launching new devices, and the market dynamics of the US healthcare system. Rick's expertise was pivotal in bringing device concepts and products into the business.”
Excerpts from previously approved testimonials.
Read the on-screen text below, including the main service and engagement information.
Fractional commercial leadership and expert advisory services. Orthopaedics, orthobiologics and biomaterials.
Voice-of-customer research, market research, competitor analysis, and regulatory and reimbursement pathways.
Target indication confirmation; positioning, messaging and brand creation; stakeholder value propositions; and go-to-market strategy.
Hands-on commercial leadership; strategic partner and investor engagement; key opinion leader and advisory board recruitment; and launch support.
Commercial leadership: an embedded senior leader within your team for an agreed number of days, including fractional Chief Commercial Officer and Chief Marketing Officer support.
Focused projects: ownership of a defined piece of work or a temporary capability gap, with clear deliverables and an agreed scope.
Go to my website or call to book a free consultation. Rick Leach: +44 (0)7568 337984; rick.leach@callistomedtech.com; www.callistomedtech.com.
Support that fits your business
A defined piece of work, with clear deliverables and an agreed scope.
For example: a market assessment, distributor search or launch plan.
Experienced marketing or business development support when your team needs help.
For example: interim marketing cover or hands-on partner outreach.
Senior commercial direction on a part-time, recurring basis, working alongside your team.
For example: setting commercial priorities and leading delivery alongside your team.
Tell me about your technology, your next decision or the gap in your team. We’ll discuss where I can help.
Book a free discovery call30 minutes. A practical conversation about what you need.
Callisto MedTech Consultancy
How Callisto Life Science Partners Limited handles personal information when you use this website or contact us.
Last updated: 30 September 2026
This Privacy Policy explains how Callisto Life Science Partners Limited ("we", "our" or "the Company"), trading as Callisto MedTech Consultancy, collects and uses information from people who visit this website (the "Site") or contact us. The Company is the controller of the personal information described here.
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Callisto Life Science Partners Limited, trading as Callisto MedTech Consultancy
hello@callistomedtech.com