Like any new organisation, we tried to think of a name that was different and memorable. We spent many evenings around our dining table (and usually over a bottle of wine!) deciding how we could build our brand to represent everything that we wanted it to be. It was during one of these creative sessions that our then five-year-old daughter said, “you could name it after me!”.
Callie, as we affectionately call her, is named after Jupiter’s’ moon Callisto. The Latin feminine is Callista, which means ‘most beautiful’. With family at the heart of everything we do, we felt that the representation of our clients as the planet Jupiter and Callisto as the nearby orbiting moon would reflect what our business represents – support, closeness and positive influence.
The astronaut imagery, we admit, is not commonly used for MedTech but we loved it for a reason. It conveys discovery, partnership and shared adventure - themes that are central to what we do. Much like space exploration, medical innovation takes courage, meticulous planning and flawless execution. We think it fits.
So that’s us! The family team behind Callisto.